Original > Hot Tub Forum

Display pricing in showroom? Your thoughts..

<< < (5/9) > >>

ndabunka:
Steve - The sign is the opener. The salesperson is the closer. It's that simple. It's up to the sales person to identify the value the client sees as a benefit and then to align that with the spa they are seeking. A good sales person can make the customer feel that the price is secondary. THAT's how to sell spas IMHO.

poolboy34:
We don't post prices on our spas.  This is b/c we want the members of sales staff to get to know the customer and find out why they truly want a spa, and what features they want their new spa to have.  We also typically start our customers at the least expensive models and work our way up the chain to show the differences and build value into each spa based on the increasing number of benefits and features they offer.  Plus our prices are ALWAYS higher then our competitors and posting our prices on our spas would give our sales staff no opportunity to give a proper presentation.

Jason,
Store manager for a D-1 and caldera Spas dealer

Steve:


--- Quote ---We also typically start our customers at the least expensive models and work our way up the chain to show the differences and build value into each spa based on the increasing number of benefits and features they offer.
--- End quote ---


Personally, I think you are doing yourself and the sales staff a HUGE injustice by starting at the least expensive. I'm not saying to oversell your customer, but once you show them all the features and benefits of your higher end, they'll reach a point where they just to want to go without certain features.

By starting at the least expensive, you will sell spas to people that would have otherwise purchased a more expensive one. That I will guarantee Jason and I have done both for many years. I would seriously look at making a change in the way you present your line and you will sell more of the higher end spas. Believe me, and I think anyone who has been in sales for any length of time will tell you the same thing. It's well worth it and you will benefit from it as well.



--- Quote ---Plus our prices are ALWAYS higher then our competitors and posting our prices on our spas would give our sales staff no opportunity to give a proper presentation.
--- End quote ---


This may be a reason that others talked about where you're afraid to show it based on your price alone. I wouldn't display the price even if we were the cheapest in town. Regardless of wether or not signage is used, it doesn't prevent the exact same presentation from your sales staff. Price may well be the first question some ask and I'm more than willing to give it, but at the same time, people making this purchase have disposable income to spend. They are in our stores (and not at a department store) for a reason. They want quality and a dealer that's going to look after them. Though value is critical, the question of pricing doesn't come up until later in the conversation in most instances I've found.

I think we as salespeople and business people put far too much emphasis on PRICE and less on value. This is why some get frustrated when shopping because we focus more on lowering price to show value than showing quality. Why is it we feel the need to lower price and display it when all we really want is the opportunity to show how great of a product we have and the reason why these people should be purchasing from us?

Steve

ZzTop:

--- Quote ---Thanks all for your input and insight.


I see not many of you will be buying a tub from me anytime soon!! ;D

Steve
--- End quote ---


Steve don't worry you got in the back door.  After reading the many intelligent, thoughtfull and informative posts you have written, if I were in Edmonton you would be my Spa Guy.

I still like to see the price together with The model name and a  list of the features and added value features of each spa when I walk into a showroom.

With the Model and features listed it gives me a springboard to ask the Salesperson about the spa and get a brochure.

Keep up the good work,

regards, Zz

Shut_Down_Stranger:

--- Quote ---We don't post prices on our spas.  This is b/c we want the members of sales staff to get to know the customer and find out why they truly want a spa, and what features they want their new spa to have.  We also typically start our customers at the least expensive models and work our way up the chain to show the differences and build value into each spa based on the increasing number of benefits and features they offer.  Plus our prices are ALWAYS higher then our competitors and posting our prices on our spas would give our sales staff no opportunity to give a proper presentation.

Jason,
Store manager for a D-1 and caldera Spas dealer
--- End quote ---


I would not buy a spa from you.

Personally, I like to see the the "fair discounted street price" of the spa listed, without options. We can haggle over the extras and determine what is a fair price for those, but not putting the price on a spa is like negotiating in a foriegn street market with much more $$$ at risk.

Custormer thinks he is getting a good deal, until he finds out that he did not and he is forever angry and won't walk back in the door, or tell his friends about his positive experience.  

Navigation

[0] Message Index

[#] Next page

[*] Previous page