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Display pricing in showroom? Your thoughts..

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Steve:
This has been an area with differing opinions.

Should dealers display the price of the tub in the showroom? What is the benefit to doing so?

I don't do it but I would like some feedback from shoppers and dealers alike.

Thanks,

Steve

ZzTop:
Steve I would say Yes.  The first thing I want to know is whether the tub I am looking at is in my price range.

If I have no idea of the cost of a spa it gives me a benchmark to plan from.

The price does not have to be the final price as everyone likes to get a deal and the dealer has to be flexible when putting all the extras in the package.

I do not like to be oversold.  I like to do my homework before I even talk to a salesperson.  I will already know all the features a specific tub offers.

There has been a lot of posts asking for the wholesale cost of a spa.  I believe a dealer has to make a living and be in business when I need services in the future.

It is not too hard to compare dealers in my trading area and come up with a median price which is fair and equitable to both the dealer and consumer.

ps; The Beachcomber dealer I decided to go with  (Coquitlam Beachcomber) had prices and features on all his spas, which just seemed to me to be an honest way to start.  The other Beachcomber dealer did not post prices, and I could not pin him down on cost which turned me off.

Regards Zz

ndabunka:
Depends on how the dealer wants to sell. If he really WANTS to haggle with every client then I see dealers putting RETAIL prices on their spas. I personally don't like it but I also wouldn't walk away. It gives me a frame of reference for that particular line (ie. The 200 model is $800 less than the 300 model which is $800 less than the 400...). If the dealer wants to NEVER haggle, he can put the "No haggle" price on the tub. This will OFTEN backfire as the dealer has no opportunity to compete against educated competitors. I know the first thing I would do is learn that dealers "no haggle" figure and then simply quote my unit a hundred dollars lower. Tell the client that he could buy mine cheaper and it's a better brand. The client is welcome to go back to that dealer and try to get the price down, but if the "no haggle" dealer then (somehow) lowers his price, it puts additional caution into the buyers head. Rather, I would put a retail and my store price (20% discount) on the spa. This would leave me room to handle haggler's and also give me a good discount for the none hagglers (as well as the option to add some "freebees" to seal the deal for those not trying to "wear me down" on price.

Brewman:
 I like it when prices are posted on any merchandise I'm shopping for.  
Brewman

wmccall:
I guess I got use to the way it is, but I would be in favor of it if the price listed wasn't some fantasy number that you hope you could sell a spa for.  And don't have  a sale everyday.  But maybe the horse has already left the barn and closing the door won't help now, all of us consumers are telling our family and friends don't pay the list price.  

We've been making comparisions to the auto industry, but here where I live the jewelry industry are the real pirates.  They always have diamonds or gold at 70% off. I believe there is a law, not sure if it is state for federal with jewlery that you must sell the item at its non-sale price one day every so oftern (I think its 90 days). I sure feel sorry for anyone who comes in the store that day.

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