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Display pricing in showroom? Your thoughts..

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doodoo:
When we visited with the HS and Sundance dealers the HS had not posted prices but the Sundance dealer did. I found my discussion with the HS dealer a little les condusing because I did not have a pre-concieved notion of what the cost would be. The Sundance dealer's price came in fairly close to what his advertised price was but I did need an explanation as to the difference. Which was simply a couple of items that we wanted extra at very little cost to us.

Both sales experience were positive from my point of view.

Spa_Tech:
Steve-

I believe in posting prices-

The benefit in my view is that some prospects simply assume that if a price isnt posted, it must be too expensive... Kinda like the concept "If you have to ask the price, it's probably too expensive."

Cars unless used, always have a sticker, appliances too are usually priced conspiculously, and even Starbuck's has a tote board for their $3.00 coffees (See?- even they dont have any shame for what they charge for water steeped in ground up beans.)

The other benefit I can see is that having prices posted is its self-stratifying. Prospects with a buget in mind will walk right past the models outside their percieved budget needs- I think this can be a time saver as a salesperson-- Youre not wasting time pitching a prospect on a product that they cant or wont buy because of budget.

Plus, when you see them get the 'deer-in-the-headlights' look over prices-- you dont have to ask them about what they want to pay-- they will have already told you. You as a salesman can then focus on other needs, such as features, reliability, and earning customer confidence.

Starlight:
I too like to see merchandise prices displayed.  Among other things, it helps me avoid stores that list prices grossly out of line with what other stores in the area post.  Depending on how much prior research I've done, it also alerts me to ask what improvements make model X worth so much more than model Y.  Sales staff knowledge can make a big impact at this point.  

Starlight

Mendocino101:
I think the posting of prices is a good...I think what some dealers fear....is both that when you post what you need to sell in this a case a spa for.....you still always get the shoppers who feel they must haggle for a better price....the funny thing is I do not think it really even matters to that type of shopper if the posted price is fair and in line with prices paid else where for the same product.....they feel that if that is what you posted there is still always room to lower.....also.....when those who come see the price and might not fully understand what the price may include....( lifter....delivery....etc....) and than another store has no prices posted but gets someone to think they are really getting a deal when they tell than this what we normally sell for but for you this specail is x....and the first dealer may not get the chance to really show why thier price is overall better......I think over all it is better to post the price....

Lori:
I'm going to say I would like to see the price!  Of course, I was one of those customers who called (even before walking in the store) and asked about pricing on the models I had liked while visiting the manufacturer's websites (and I also asked what was included, i.e. lifter, chemicals, ozone, etc.).  The Sundance dealer had no prices posted.  The HotSpring dealer had some of the tubs marked.  The LA Spa dealer had the "sticker shock" prices posted.  The Jacuzzi dealer had prices posted, but considering he was desperate to sell (closed his doors a week after wet testing).  But, having called and gotten the price quote over the phone, I knew what was in my budget before I walked into the store.  That way I wasn't tempted to look at models I couldn't afford.

But that is just me!!!

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