Welcome to our forum.
Last year the hot tub industry sold about $1billion dollars worth of goods
If you commodotize hot tubs and make it all about who has the lowest price, the industry would suffer and service and support would become much worse, in my opionion
Also, when comparing prices it's hard to compare what exactly one company does on delivery than another. What steps they use. What cover lifter they use.
When you just compare the raw numbers it's hard to factor all of these things in. Dealer A may be $500 cheaper, but if he uses a crappy chinese cover lift and step, a cheap basic starter kit that lasts 2 days, uncle cletus delivers the spa late, when it breaks down on a freezing friday they tell you to call the service company that handles that stuff but they aren't open until monday, etc. was it worth the savings? When price shopping, these things are often overlooked. People just want the best "deal". Sometimes to offer the best deal, these are the corners that get cut.