Hot Tub Forum
Original => Hot Tub Forum => Topic started by: huh? on January 13, 2005, 06:06:35 pm
-
Hello fellow Hydro Therapy Personelle. Since we can assume that nobody in here is competing against anyone else...I have a few small questions. What kind of advertising seems to work best? Direct Mail? Newspaper? Radio?
Does a soft sell seem to work better or do you prefer a hard sell?
Does anyone have any experience with TOMA?
I know this is kinda a loaded question, but we are having a hard time finding a steady medium. If you would be more comfortable, send me an IM and we can make sure we don't compete/ or share openly to potential competition.
Thanks In Advance.
-Cheers
-
Huh?,
I really think it depends on the brands you are selling. A certain major manufacturer generates a large amount of leads seriously about 100 times the amount of it's biggest competitor. Hence I believe in that case a direct mail program probably is best. However, the other manufacturer that does not generate many leads a different type of advertising is best like newspaper or radio.
I personally believe direct mail is the cheapest and the most effective way of advertising for a retail establishment. You spend probably $1 dollar per mailer. Assuming you send 500 mailers (very low amount) and a 3% return, 15 people will go to your business to at least look at your product. I have found 50% of those 15 will buy. That is pretty damn cheap advertising.
A salesman should be able to be both a hard seller and a soft seller depending on the situation and circumstances.
What is TOMA?
If you are having a hard time finding a steady medium that is caused by a few major factors:
A) Not keeping and following up onleads
B) Cyclical business - winter is a damn slow time of the year for the eastcoast
C) Your salespeople just can't sell
-
TOMA is Top Of Mind Awareness. Our newspaper was pushing a few programs to follow this principle. It is based on repeat exposure. ie. When you want fried chicken and fast what pops into mind...KFC. The program made a lot of sense, however, when being told by a sales rep for a newspaper agency that repeat exposure is key and you need to advertise religously (frequently) you kinda feel like you are just being sold.
Thanks for the feedback everyone! :)