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OK Jacuzzi 480/470 Owners...The time has come -

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Swell-Tub:
Just replaced the cover on my J-470. It sun rotted here in the desert. Anyway my cost was $425 from my Jacuzzi dealer. They loaded it in the back of my pickup and offered to deliver it to my home. I had my son help me install it and it was very easy. The new one seemed to be better quality than the one that came with the purchase. Really it was not a big deal at all.
 :)

Shaamus:
To the OP:  I would guess you're going to pay close to the $500.  As a company we looked at the cover when one of our wholesale dealers brought us one.  We have no intention of ever making it.  It's a ridiculous design of a spa from a cover standpoint.  It's pretty though.



As for the dealer posting the standard line about buying covers online, I'd recommend you not pitch the customer in such a dramatic fashion.  Problems you're going to run into are 1) Most customers are going to actually be driven online to see if you're right about what they are selling as being so bad and 2) When they realize you have exaggerated and they can buy a cover online a little cheaper than what you sell for, they're going to start to wonder what else you're "overcharging" for.

You should be up front with them and sell them on the value of doing business with you.  You're a Hot Spring dealer so you have some advantages to pitch over other dealers.

- Acknowledge that there are some good and reputable companies online selling covers, but it could be a crapshoot if you don't know what you're looking for.

- Acknowledge that you're more expensive and that isn't necessarily based upon quality of the cover, but on the quality of the experience.  You have higher overhead in maintaining the local store that they like to frequent to visit the spa professional with questions.  This comes with a price.  But it's also a local touchpoint for problems as well.  For example, we empower our local dealers to do first level warranty inspection to save the customer time and freight cost.  Our direct customers don't enjoy this layer of convenience of working with a local dealer.

- Offer them value for your increased margin.  Offer measurement services.  Offer delivery and installation of locking hardware.  Offer haul-away of old cover.  You don't even have to give them all of that for free.  The point is that you CAN offer those services.  Online companies can't.  Give them a spa cover care kit that may run you $8 but have a MSRP retail value of $30.

- Offer them choices in models.  96% of our direct customers do not order the basic cheapest cover.  People want choice.

- Pitch your Hot Spring only features like the built-in plates for every cover.  That Hot Spring logo on the cover is powerful (for HS owners, that is)



Take my advice however you want, but the more you exaggerate how horrible ALL of us online resellers are and don't address a successful method of competing with us, the more customers you're pushing out to the internet to shop.

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